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A British American Tobacco memo from 1979 said, We also think that consideration should be given to the hypothesis that the high profits additionally associated with the tobacco industry are directly related to the fact that the customer is dependent on the product. The tobacco industry STILL tries to downplay the addictiveness of nicotine by comparing it to common activities that people enjoy

References Aldrich, Elizabeth

Joints of low-end marijuana tend to be cheaper than sixers of low-end beer and a value-priced bottle of booze

Do those responses suggest a decided effort being made among that group to replace alcohol with cannabis